BRANDS BY SPRINGBIG

Best Practices

Maximize your reach, engage your customers, and grow your brand whether you’re marketing directly to consumers or collaborating with retailers through co-marketing campaigns.

Springbig’s Brands platform gives you the tools to connect with customers wherever they are: online, in-store, or through trusted retail partners.
Use the following best practices to optimize your Direct-to-Consumer and Co-Marketing efforts.

Brands Best Practices

DIRECT TO CONSUMER BEST PRACTICES

Signing Up New Members

Building your owned audience starts with an easy and engaging sign-up experience. The more data you collect from the start, the more personalized and effective your marketing will be.

Best Practices:

  • Customize your join form to match your brand’s voice and visual style. Make birthday and zip code required fields. These details are key for segmentation, local targeting, and birthday communications.

    • Contact your Springbig Client Success Manager for help with customizing your join forms.

  • Embed your join form on your website so it’s always easy to find. Add it to your homepage, footer, or a “Join Our Community” page.

  • Use QR codes on product packaging, merchandise tags, and printed materials. Place them on in-store flyers with messaging like “Join our community for exclusive drops and rewards!”

  • Leverage digital signage inside stores or at pop-up events to promote your sign-up form.

  • Create custom groups for events, markets, or locations (for example: “Summer Tour 2025” or “Chicago Pop-Up”). You’ll be able to easily re-target those specific customers in the future.

Your customers live on multiple channels, and your marketing should too. Combining text and email creates a complete customer journey that drives awareness, loyalty, and repeat purchases.

Best Practices:

  • Pair SMS and email campaigns to reach customers based on their communication preferences.

  • Use text for timely updates like promotions, event reminders, and daily deals.

  • Use email for storytelling, product launches, and educational content that builds brand affinity.

Even without a POS connection, you can stay connected with your most engaged customers using Autoconnects. These automated campaigns allow you to deliver timely, relevant messages that keep your audience engaged and coming back.

Recommended Autoconnects:

  • Birthday Autoconnect: Celebrate each customer’s special day with a personalized offer or exclusive message.

  • After Join Autoconnect: Thank customers for signing up and joining your brand community.

  • Daily Deals / Weekly Offers: Keep your community excited with consistent value-based messages.

Pro Tip: Use personalization fields like %{FIRST_NAME} for stronger engagement.

Check out the Autoconnect Home Page for more information on creating autoconnects.

Eye-catching visuals lead to higher engagement and stronger brand recognition. MMS campaigns allow you to include images or branded assets that make your message stand out.

Best Practices:

  • Incorporate your clean logo and business name.

  • Use seasonal themes or event-specific imagery to keep content fresh.

  • Maintain compliance by avoiding cannabis, SHAFT, or sensitive imagery.

CO-MARKETING BEST PRACTICES

Aligning Promotions and Campaigns

Co-marketing allows your brand to work directly with retailers to promote products and drive sales. Strategic alignment ensures your efforts amplify each other.

Best Practices:

  • Sync your product drops, pop-ups, and seasonal promotions with retailer campaigns for maximum visibility.

  • Plan in advance and share your campaign timelines and assets with retailers early.

  • Use sponsored campaigns to extend your reach to targeted retailer audiences in a compliant way.

Retailers rely on your creative assets to represent your brand accurately and drive conversions. Providing high-quality, compliant assets makes it easy for them to promote your products.

Best Practices:

  • Provide ready-to-use visuals for retailer use.

  • Keep assets consistent by using approved brand colors, fonts, and logos across all designs.

Effective targeting starts with smart recommendations. When creating a brand-sponsored campaign, brands can suggest specific audience filters to help retailers reach the most relevant customers and maximize campaign impact.

Best Practices:

  • Recommend segmentation filters based on purchase behavior, product preferences, or visit frequency to guide retailers toward the ideal audience.

  • Use data insights to help retailers target customers who are most likely to engage with your brand.

  • Suggest location-based or event-based filters to keep messaging timely and relevant.

Remember: retailers have final control over their campaign targeting, but thoughtful recommendations can significantly improve performance.