FIRST PARTY BRANDS MARKETING

FOR BRANDS

Brands by Springbig empowers cannabis brands to build and nurture their own customer communities through compliant, data-driven marketing. With Direct-to-Consumer campaigns, brands can create meaningful relationships, foster loyalty, and drive engagement across text, email, and automated messaging.

This page outlines how to leverage your Springbig tools to grow your audience, stay connected, and measure results that matter.

Table of Contents

CREATING AND CUSTOMIZING JOIN FORMS

Your join form is the foundation of your customer database. It’s how consumers sign up for updates, offers, and rewards from your brand.

  1. Customize your join form to match your brand’s colors and voice.

  2. Make birthday and zip code required fields to enable better segmentation and targeting.

    1. Reach out to your contact at Springbig to get the join form customized to your specifications.

  3. Link directly to your join form in digital promotions and signage, in-store flyers, and emails.

EMBEDDING JOIN FORMS ON YOUR WEBSITE

Make it easy for customers to find and join your brand community.

Ways to Embed:

  1. Add your join form to the homepage, footer, or contact page of your website.

  2. Include a “Join Our Community” button in your site navigation.

  3. Utilize Springbig’s join and login form model/HTML codes to have the form appear as anticipated on your site.

    1. Check out the Springbig Sharling Links Guide for more information.

CREATING AND MANAGING CUSTOM GROUPS

Once customers start signing up, segmentation becomes key. Custom groups allow you to organize and message your customers based on shared traits or engagement.

Examples of Custom Groups:

  • Event attendees (for example, Summer Pop-Up Guests)

  • Regional/locations segments (Florida Customers, Boca Raton Members)

  • Campaign-specific audiences (420 Sale Participants)

Tip: Segmenting customers helps you tailor messaging and track engagement effectively.

Check out Springbig’s Group Settings Guide for more information.

SENDING TEXT AND EMAIL CAMPAIGNS

Springbig’s messaging tools make it simple to send campaigns that keep your customers informed and engaged.

Getting Started:

  1. Use text messages for timely updates, sales, and reminders.

  2. Use email campaigns for storytelling, product drops, and educational content.

  3. Maintain consistent branding across both channels.

Pro Tip: Combine SMS and email for an omnichannel approach that maximizes engagement.

SETTING UP AUTOCONNECTS

Autoconnects automate your communication, helping you stay connected with customers at the right time with no additional work added to your plate.

Recommended Autoconnects for DTC Brands:

  • Birthday: Send personalized birthday messages on your customer’s big day.

  • After Join: Thank customers for signing up to your brand community.

  • Daily Deals / Weekly Offers: Share new promotions and drive repeat visits.

Pro Tip: Even without a POS integration, Autoconnects can keep your brand top-of-mind and your customers engaged.

Check out Springbig’s Autoconnects Home Page for more information around Springbig’s Autoconnect capabilites.

MMS AND CREATIVE BEST PRACTICES

High-quality visuals and clear messaging increase engagement and click-through rates. Whether creating custom SMS templates or MMS images, always keep your content compliant, branded, and easy to understand.

Best Practices:

Custom SMS Templates

  • Keep tone friendly, conversational, and non-salesy.
  • Focus on account updates or notifications, not promotions.
  • Avoid urgency or FOMO language like “Act fast,” “Limited time,” or “Don’t miss out.”
  • Never reference cannabis products, pricing, or consumption.
  • Always assume the customer is already part of your program.

Custom MMS Images

  • Keep visuals clean, branded, and compliant.
    • Feature neutral lifestyle imagery and include your logo/business name only.
  • Use 1080×1080 resolution under 5MB.
  • Avoid SHAFT content (sex, hate, alcohol, firearms, tobacco) and any cannabis imagery.
  • Keep text informational—think account updates and notifications, not promotions.

AUDIENCE SEGMENTATION AND REPORTING

Your data provides valuable insights into who your customers are and how they engage with your brand. Use these insights to refine your future campaigns.

Best Practices:

  • Segment audiences by demographics, engagement, or campaign response.

  • Use reports to measure open rates, click-throughs, new subscribers, and conversions.

  • Test, analyze, and adjust future campaigns for continual improvement.

Check out Springbig’s Segmentation Guide and Reporting Guide for more information around segmentation and reporting within the Springbig platform.