CREATING A CUSTOMER JOURNEY WITH AUTOCONNECTS
ENGAGE YOUR CUSTOMERS AT EVERY STAGE OF THEIR JOURNEY
Customer Journey Autoconnects are designed to keep your customers engaged through every stage of their lifecycle with your brand. By setting up a “set it and forget it” journey, you can ensure that each customer receives the right message at the right time, whether they’re just joining, reaching a milestone, or approaching an important expiration date. These automated touchpoints are crafted to deliver ongoing value and relevance, fostering a seamless and meaningful customer experience.
With Customer Journey Autoconnects, you can build lasting connections, enhancing loyalty and satisfaction through timely, personalized messaging that meets customers wherever they are in their journey.
If you want to learn more about any of the Autoconnect categories, please click below to explore each in detail.
WHAT IS A CUSTOMER JOURNEY?
CUSTOMER JOURNEY EXPLAINED
CUSTOMER JOURNEY OVERVIEW
GUIDE YOUR CUSTOMERS' JOURNEY
When setting up your Springbig offerings, consider building a full customer journey with your rewards, offers, and outreach approach.
Your customer journey should determine how you will reach out to and reward your customers for joining and visiting, to help transition them from a new customer to a returning customer.
Determine:
- What your customers need to know about your shop and promotions
- What offers you would like to incentivize them with
- What actions you want them to take in terms of:
- Visiting
- Product info
- Following your social media
- Checking out your merch, accessory offerings, etc.
CREATING A NEW CUSTOMER JOURNEY
The New Customer Journey starts with a new member signing up in your store!
After Join
Share Interests
Don’t Wait!
Engage with new customers immediately! You can incentivize them to come into the store, or to place an order online.
Visit Milestone
1st Visit
Give a special thank you to new members for actually coming in and making their first purchase, so they know you appreciate their visit.
Join Date
7 days after joining
Opportunity to stay top of mind with the new customer shortly after enrollment. Drop in a link to your online menu and share pick-up/delivery options.
Visit Milestone
2nd visit
Celebrate their progress as a continue customer and create a sense of urgency with an offer that expires to inspire their 3rd visit sooner!
Desired Action
Share Interests
Get an easy win and collect customer data by asking them about their interests- letting them know it helps you send them content they care about.
Desired Action
Share Birthday
Encourage a new customer to share their birthday with you, so you can send them a special gift for their special day!
Desired Action
Share email
Let them know they can get even more exclusive content via email, while you gain another method of keeping them engaged.
Visit Milestone
3rd Visit
If you are using loyalty, this can be a good time to tell a member to check their rewards wallets to see how close they are to a reward.
Join Date
30 Days from Joining
Celebrate them for being a member for 30 days after joining, and consider offering a small incentive to drive them toward the next visit.
Visit Milestone
4th Visit
Thank the new member for continuing to shop at your store, and let them know you appreciate their loyal membership.
Creating a VIP Member Journey
Remember to keep personalizing the loyalty experience for your members!
Visit Milestone
25th Visit
Increase the gifts or offers as your loyal customers continue to visit your locations and spend over time.
Spend Milstone
Tier 1- Your Preset Amount
Once a member has spent a certain amount with your store it is a good idea to reward them, especially if you’re utilizing a tiered loyalty program.
Visit Milestone
50th Visit
Your low spend high visit loyalty customers drive daily sales, so thank them with offers and deals that align with their spending power.
Spend Milestone
Tier 2- Your Preset Amount
With a tiered loyalty program this is a great way to encourage continued spending by reminding them of what they can earn as they continue to spend.
Visit Milestone
75th Visit
Over time, gradually increase the value of your visit milestone rewards to inspire a spending increase for those who visit often with a lower spend.
Spend Milestone
Tier 3- Your Preset Amount
With the members who reach the higher tiers of your spend milestones, try rewarding them for their commitment to shopping at your stores.
Big Purchase
At your preset amount
When a member makes a purchase you consider above average, make a big deal about it! Encouraging them to repeat the behavior.
Join Date
6 Months After Joining
This is an easy opportunity to thank a member for being so loyal to your store, and a little incentive here will make them feel appreciated!
Join Date
1 Year After Joining
Remembering an anniversary is always a win! So why not celebrate a full year with a customer with a big gift to thank them for staying loyal to your store.
Set your stating line-up
WHILE ALL AUTOCONNECTS ARE ESSENTIAL, THERE ARE SOME YOU SHOULD ACTIVATE TODAY!
AFTER JOIN
Remember, a good first impression can go a long way with new members, and gives you a chance to get them active while already engaged!
AFTER VISIT
A thank you message can go a long way after a customer shops at your store, and reminds them to check their rewards profile.
BIRTHDAY
Consumers today are trained expect something for their birthday, so give them a gift they can redeem on their special day!
WINBACK
If the customer hasn’t visited your location in 30 days its time to connect now! Incentivize them to come back for a visit.
HEAR FROM SPRINGBIG
“What is your favorite Autoconnect and why?”
READY TO GET STARTED?
WANT SOME HELP SETTING UP YOUR AUTOCONNECTS?
Your customer journey should determine how you will reach out to and reward your customers for joining and visiting, to help transition them from a new customer to a returning customer.
Once your customer journey is determined, you can build and automate your outreach to connect with your customers at the most important times.
If you need any examples of Autoconnect message content, please click here for some ideas or talk to your dedicated Springbig Client Success Manager today!
We are happy to help you create an effective marketing strategy for your customer journey! For more information around an Autoconnect Customer Journey, please click here.