How To Create a Native App Campaign

Table of Contents

How to Send a Native App Notification

Step 1: From the home dashboard (click the link to open a new tab and follow along in your Springbig platform), you can click new campaign button located at the bottom of the home dashboard. You can also select campaigns from the main menu on any page of the platform, and then click the new campaign button from the campaigns page.

Step 2: When you create a new campaign, the recipient filters default to text all of your opted-in members. To filter your audience, click the recipient filters drop down to see all the different ways you can segment to different audiences.

Note: The number appearing in the parentheses shows the number of opted-in members currently included in your audience. This number will update if you change the filters. Use the recipient filters or check out the campaign caddie pop up that will allow you to select recipients based on real-time data from your platform.

Step 3:

Toggle over to the + native app message and ensure that the native app is enabled. 

Note: Text message is the default campaign method. To send a native app message or email without a text campaign, go to the text message builder and toggle the enable option to close the text creator, this will disable the send method and then select your preferred campaign send method.

 

Stashboard Creator

Use the Stashboard creator to build out the content that will appear in your Stashboard. Your Stashboard is a passcode protected landing page that will show the content you add here.

Note: In the native app, the Stashboard content is directly accessible through the dedicated messaging center.

Step 1: First, Add up to 5 images or a video that will be featured in your Stashboard. 

For more information around image sizing, check out the Image Size Guide here.

Step 2: Next, add text, this field cannot be empty.

Step 3: Add emojis and or substitutions (optional).

Step 4: Next configure your push notification message, here you can write your own message that will appear in your push notification on the customer’s phone. 

Note: Include up to 240 characters but 175 is recommended for IOS.

Step 5: Your credit summary will appear below with a credit count for the message to be sent.

Step 6: (Optional) Open the +add extension dropdown to add a digital voucher, bonus points, instant points, target wallet, or any link. 

For more information around extensions, check out the Extension Guide here.

Step 7: Choose to send now or schedule for a later time. If you are sending more than one method of campaign, you will see the send all methods option which allows you to either send campaigns to all methods or prioritize what type of campaign to send to members that may be opted in for multiple send methods.

Step 8: Click send campaign to complete your campaign.

Clickable Images

Overview: The Clickable Images feature allows you to enhance your campaigns with interactive images by adding clickable buttons directly onto your visuals. When creating a campaign, simply select the new “full image” option, upload your image, and then place either visible or ghost buttons. Ghost buttons are ideal for images that already contain a call-to-action (CTA) since they make a designated area of the image clickable without altering its appearance. Visible buttons, on the other hand, allow full customization of text, size, color, and destination, offering flexibility to guide users to desired actions with ease.

How to Use:

Step 1. Select the “full image” option when creating a new native app message.

  • When creating a new campaign, on the textnative app message tab you’ll see 2 options, the standard stashboard campaign, and full images (which is new with this feature). Click, “full image”

    Step 2. Upload your image and a button or buttons

    • After you’ve selected “full image,” upload your image, and then add a button or buttons on top of that image. You’ll have the choice between adding a visible button to the image, or adding a ghost button (invisible button) to the image.

       

Tip: The ghost button is useful if your graphic already has a CTA button on it. By adding a ghost button over the selected area, it will make the area of the image where that button already is clickable and drive them to the desired destination

Step 3. Configure and customize your buttons

  • Ghost buttons

When customizing ghost buttons, you’ll be able to adjust the size of the area that will be made clickable, as well as select the desired destination that that area, when clicked, will drive them to.

Tip: To customize where the button will drive customers, click the “add button URL”  button within the customization widget.



  • Visible buttons

    • When customizing visible buttons, you’re able to adjust the text displayed within the button, its size, its color, and the destination that the button will direct customers to when clicked

Step 4. Configure the rest of your campaign as usual!

 

Editing a Campaign

The Edit Campaigns feature within the campaign builder allows retailers to edit the contents of campaigns that they’ve already scheduled to send or have already sent. Retailers can use this feature to do things such as fix a typo or graphical error in a message that is scheduled or already sent.

Important note: Retailers will not be able to change the credit count or target audience of a message after they’ve already sent it. For example, if a retailer sent a message that originally contained only 1 image, a retailer would not be allowed to add additional images to the messages by editing the message after it has been sent.

Step 1: To start, from the campaigns main page select the scheduled or already sent campaign that you would like to edit. Once you’ve selected the campaign, click the “actions” drop down in the top right of the page and select “edit campaign”

Step 2: Edit your campaign

  • Editing a campaign that has already been sent:

    • If editing a campaign that has already been sent, you will only be able to edit the image and text inside the stashboard message.

      • Important note: Retailers will not be able to change the credit count or target audience of a message after they’ve already sent it. For example, if a retailer sent a message that originally contained only 1 image, a retailer would not be allowed to add additional images to the messages by editing the message after it has been sent.

  • Editing a campaign that has been scheduled:

    • If editing a campaign that has already been scheduled, the campaign will be fully editable. A pop up will appear letting you know that in order to edit the campaign, sending will be canceled. After you’ve edited the campaign, you can reconfigure the same send date if it has not already passed, or you can select a new one.

      • Note: Editing must be completed at least 5 minutes before the campaign is scheduled to send.

  • Note: The rules above also apply to editing a brand-sponsored ad campaign

  • Important note: Email only campaigns

    • Currently, editing is not available for email only campaigns

Native App Reporting

For more information around Native App Reporting, check out the Push Notification Reporting Guide here.

Notes / Warnings

  • If you do not see the option to send native app messages, you may need to update your settings to add push notifications. Go to settings – account – basic settings and update your send method to include the app!

  • Click to learn more about uploading your images in our image size guide.

Additional Push Resources