Message Optimization Best Practices
Having issues with deliverability? Want to ensure you’re sending the correct way? Follow the steps below to ensure a smooth delivery of your campaigns!
Segmentation
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Segmentation
Segmentation is KEY to good delivery. Mass texting is a tactic of the past, with Springbig’s robust reporting systems, segmenting has never been easier!
Whether you utilize Springbig's Audience feature or leverage the platform's natively built-out groups, you can create millions of segments within the Springbig system.
Sending Cadence
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Sending Cadence
Setting the expectation with the customers on when messages will be sent, will result in less opt outs.
Less opt outs per message means continued delivery. Aggregators are more likely to flag a message with more opt outs.
Customer Engagement
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Customer Engagement
It is crucial to ensure that you are not marketing to the same person multiple times throughout the day, especially to those that are not engaged with your messages.
Marketing to customers who rarely or never shop at your store, will result with spam blocks on your messages. Utilize Springbig’s tools to identify your most engaged and loyal customers to put your marketing dollars to good use.
Eager to enhance your delivery capabilities?
Explore our mobile app solutions with absolutely NO delivery restrictions! Opt for either the free re:source app or a custom-branded app from Springbig tailored to your store, both guaranteeing 100% delivery on app messages. For more information around Mobile apps, visit our Mobile App Course here.