Springbig + Zapier

Springbig + Zapier Integration Guide

Welcome to the Springbig + Zapier Integration Guide!

In this guide, you’ll learn how to connect Springbig with Zapier to automate workflows, sync customer data, and trigger messages across your favorite tools.

We’ll walk you through:

  • Setting up the Springbig app in Zapier
  • Connecting your accounts
  • Configuring your API credentials
  • Creating automations
  • Sending messages through Springbig

 

By the end of this guide, you’ll have your integration live and ready to streamline operations with powerful automation.

Let’s get started!

Springbig + Zapier Integration Guide

User interface is subject to change at the discretion of your POS provider. For the most accurate and up-to-date information, please consult your POS provider directly.

Install the Springbig App in Zapier

Step 1. Log in to your Zapier account

Step 2. Navigate to the Zapier App Marketplace

Step 3. Search for Springbig and install the app

Choose a Springbig Action

After installing the app, select the Springbig action you want to use.

💡 If your goal is to send a message to a member, see Step 7: Send a Message Configuration below.

Connect Your Springbig Account

Step 1. Select an existing Springbig account

or

Step 2. Click Connect a new account and authenticate with Springbig

Enter Your API Credentials

When prompted:

API Key

  • Retreive your API key from the Springbig platform (as described in the Springbig dashboard documentation)

Environment

  • Choose one of the following:
    • Production (Live)– for real member data and messaging
    • Gamma (Testing)– for testing and validation

Map the fields from your source application (e.g., form, POS, CRM) to the Springbig member fields. 

⚠️ Required Fields

The following fields are mandatory for creating or updating a member:

  • pos_user – Your unique identifier for the member
  • pos_type – The platform or source creating the member (e.g., POS name, website, app)

Field mappings may vary depending on the application you are syncing members from.

Test and Publish the Zap

Step 1. Use Zapier’s Test feature to verify the connection

Step 2. A successful test will create the member in your Springbig account

Step 3. Once validated, publish the Zap to activate it

Send a Message

If you choose the Send a Message action, configure the following fields:

Message Template ID

  • Select the notification message you want to send
  • The dropdown list displays the message titles saved in Springbig

Template Image ID

  • Choose the image that will be sent with the MMS message
  • You can preview images by opening the URLs shown in the dropdown

Phone Number

  • The member’s mobile phone number

Redirect URL

  • The URL the member will be taken to after clicking the link in the message

Label (Campaign Name)

  • A human-readable name for the campaign
  • This label is used for reporting, so choose clear and descriptive names