Springbig + Herb
Springbig + Herb Integration Guide
Welcome to the Springbig + HerbMail Integration Guide!
In this guide, you’ll learn how to seamlessly connect your HerbMail data with Springbig to enhance your customer insights and engagement.
We’ll walk you through:
- Setting up the HerbMail integration within your dashboard
- Adding your API credentials, authentication tokens and configuring a custom group connection
- Publishing the Springbig IR pixel connection
- Verifying your integration and viewing key engagement data in Springbig
Let’s get started!
Springbig + Herb Integration Guide
User interface is subject to change at the discretion of your POS provider. For the most accurate and up-to-date information, please consult your POS provider directly.
Setting up the Herbmail Integration
- Start by logging into the HerbMail system
- Go to the integrations tab on the HerbMail Dashboard
- Click Main Connections
- Click Add Destination
- Select Springbig
- Enter Name and description (optional) and click on the next button
Adding your API credentials, authentication tokens and configuring a custom group connection
- Click on Custom group dropdown
- Add the provided API key by the Herb team in the API key field
- Authentication token will be provided by the SpringBig team which you can place under Authentication token field
- Please reach out to your CSM or support@springbig.com for access to this Authentication token
- Click on Create a new custom group
- Enter name and display name for a new custom group and click on Create button
- Click on the Next button, created custom group will already be auto selected in the dropdown
Publishing the Springbig IR pixel connection
- Select IR pixel and click on Create connections button
- Select Springbig – IR pixel connection and click on Publish button
- SpringBig connection will be live and successfully connected to IR pixel source
Verifying your integration and viewing key engagement data in Springbig
Once integrated with HerbMail you will be able to see the following within your Springbig platform:
- Users who clicked on any sent emails
- Users who started building their carts on the site
- Open rates of users who received any sent emails