DELIVERABILITY TROUBLESHOOTING
MASTER YOUR MOBILE COMMUNICATION
Text and email marketing, while extremely effective can be unpredictable. There are many processes that happen between creating your campaign and your customer receiving it. Text providers and carriers are constantly filtering messages, they use sophisticated tools and bots to protect their consumers from spam and prohibited content. At the end of the day, carriers do not like cannabis.
Springbig is here to ensure the best possible delivery for your campaigns. Our messaging team tracks the frequently changing messaging trends and data to make updates that may cause us to recommend changes to your text friendly name, the URL link that is included in your text, and even your notification messages.
MESSAGING TIPS AND TRICKS
Check out this tips and tricks video covering delivery and enhancing engagement with click through rates from our Manager of Messaging Operations at Springbig. The insights in the video were relevant for the time of the recording, check in with the Springbig team and watch for platform updates for the most up to date information on messaging trends.
DELIVERABILITY OVERVIEW
When sending text messages, there are lots of parties involved between sending a campaign and a customer receiving that message. Check out this video review from Springbig’s Director of Digital Communications, Matt Barba outlining the messaging process.
10DLC DELIVERABILITY & BENEFITS
In the world of text marketing, deliverability is a hot topic. Carriers filter messages aggressively based on certain standards, the acronym SHAFT is used to cover topics that are frequently filtered:
Sex
Hate
Alcohol
Firearms
Tobacco